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Rosh Hashana, the Jewish new year, is upon us. Different from the festivities of the secular new year, Rosh Hashana is a time for taking stock of ourselves and for serious contemplation. In keeping with this, in addition to thanking you for your support over the last year and wishing you a sweet and joy-filled holiday, my message to you this year is also a serious one.

Over the last year, the cost of living has accelerated drastically. Food inflation is the highest it has been since 1981. Every month, more than 270,000 people visit food banks across the GTA – a 4x increase since the pandemic. Rent has gone up 40%.

We’re all feeling the pinch – each of us to a different degree. For people who were already facing poverty, their ongoing struggle is now much worse than before. People literally cannot afford to eat or pay rent.

In providing people facing extreme poverty and homelessness with basic necessities – food, clothing, and hygiene supplies – our outreach van program is saving lives. And, in equipping people with the fundamental tools to get and keep jobs, our pre-employment programs are changing lives.

Ve’ahavta is needed by more people than ever before.

As you celebrate Rosh Hashana with your family and friends, I wish you sweetness and joy. And that you include in your celebration people who are struggling.

Finally, if you can give, now is the time. Ve’ahavta is funded by individual donors. The more you help, the more people we can reach.

Wishing you and your loved ones Shana Tova,

Cari Kozierok,
Executive Director, Ve’ahavta

Help us continue to make our programs impactful, by donating.

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